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Building an Audience on Facebook
As usual, the best way to get noticed online is to post things people want to see. It’s especially true on Facebook because when someone likes or comments on your nonprofit’s post, other people see it,...
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Using Facebook to Stay Connected
Facebook is not an end in and of itself. You’re not trying to get people to like you on Facebook simply because it feels good. Think about someone liking your page on Facebook as being the same as if...
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Be Mine … For Longer!
Mutlicare Health System commissioned this infographic from Side x Side to give helpful information about heart health. Easy to share on Pinterest or Facebook, infographics are great tools for...
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Ask An Author: Should I Produce an Audiobook?
By Erik Hanberg For the last four months, I’ve had my non-profit fundraising guide for sale as an audiobook on Audible and iTunes. The decision to put it there was a bit of an experiment, and I’m happy...
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Announcing “The Little Book of Likes”— Social Media for Small (and Very...
By Erik Hanberg Four years ago, I wrote The Little Book of Gold: Fundraising for Small (and Very Small) Nonprofits. I’ve been so humbled by its success, and so glad when I hear from the numerous...
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Every Business Will Be A Publisher
We’ve long been singing the praises of independent publishing for more than just authors. Nonprofits and businesses can both benefit from publishing. Not just because of the potential for income, but...
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5 Tips for Launching a Kickstarter Campaign
by Erik Hanberg Originally published in Marylhurst Unlimited, now available online at Issuu Need a bag that works equally well as a briefcase as it does a grocery bag? Matt Geiger did, and he had a...
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The Little Book of Likes is now available!
Side x Side is happy to announce that Erik’s most recent book, The Little Book of Likes: Fundraising for Small (and Very Small) Nonprofits is now available on all major book sites: Kindle Paperback...
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Side x Side Recommends
Side x Side doesn’t have a bank of servers anywhere. Like many web developers, we use one of the many services out there who provide hosting in the cloud. And whenever we can recommend a hosting...
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The First Tacoma Independent Authors Meetup
Have you written a book but can’t land an agent? Have you been self-publishing mysteries and want to meet other independent authors? Do you want to take your book into your own hands? On June 13, from...
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Side x Side’s Secret Guide to a Tacoma Summer
Everyone knows that summer in Tacoma starts until after the 4th of July. So here is a Secret Summer Guide to places you might not think of for some summer-time fun.
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What’s the best $5 you can spend on marketing?
This week, Side x Side Creative was invited to be at the Tacoma Means Business event to help small businesses in Tacoma learn a little more about getting online (you can read about what Side x Side had...
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42 Sketches By Michaela Eaves
As a boutique marketing company, Side x Side was built to adapt and flex to a client’s specific needs. In addition to the core of Mary and Erik, we bring on talented designers, writers, illustrators,...
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Chuck Knigge and Freddie Mercury
We’re continuing our series of blog posts about the awesome people Side x Side gets to work with today. We’ve got another artist to talk about today … Chuck Knigge! Last year, Chuck made a huge...
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The Skydiving Agent: Marguerite Giguere
This blog post is part of the series featuring the cool people we get to work with at Side x Side. We have many people who help us deliver great service and expertise to our clients, and we thought it...
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Author Earnings … Revealed!
If you’ve ever thought of dipping a toe in the waters of publishing, this is a must-read report. It’s very data heavy and is incredibly revealing about what’s going on behind the curtains of...
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Alyssa Christensen, Content Writer Extraordinaire
We always love a chance to work with marketer and content-writer Alyssa Christensen. Alyssa is a wonderful freelance content writer, who brings a special pop to her writing projects. Blog posts need to...
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Kevin Freitas at Frayd Media
We’re continuing our series of the awesome people we work with who help power the engine of Side x Side Creative. Today’s feature: Kevin Freitas. When we have a sticky web development issue, we call...
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Smoke + Cedar Opens!
How excited were we for the opening of this new restaurant? From Naccarato Restaurant Group–the creators of our favorite restaurant, Pacific Grill–comes Smoke + Cedar. We were honored to be selected...
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Six Ways To Get Your Content Noticed (2014 edition)
Content strategy and content marketing is ever-changing, no more so than right now. The most recent news is that Facebook has slashed the number of “organic views” on posts from pages, which means that...
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